House Of Ridhi Mehra
Ridhi Mehra is a luxury couture label that redefines Indian occasion wear with a modern, wearable lens. Blending traditional techniques with contemporary silhouettes, the brand is celebrated for its signature pre-draped sarees, structured yet fluid forms, and nuanced detailing that strikes a balance between timeless elegance and effortless ease.
Every piece is thoughtfully handcrafted using rich handloom fabrics, intricate embroidery, and refined tailoring—rooted deeply in India’s artisanal heritage and cultural landscape. Designed for the woman of today, the collections are bold yet graceful, created to move with her through every celebration, ritual, and moment that matters.
Delhi-based designer Ridhi Mehra is the creative force and founder behind the eponymous label. A graduate from NIFT, Delhi and a post-graduate in Business Management from the University of Nottingham, UK, Ridhi officially launched her label in 2012—bringing a refreshing perspective to Indian couture by seamlessly merging Western aesthetics with traditional sensibilities. Her design philosophy is rooted in elegance—defined by clean lines, intricate embroidery, and timeless silhouettes. Often described as Timeless. Graceful. Dynamic. Contemporary, her creations reflect her instinctive understanding of what modern women seek in occasion wear. The label’s journey is deeply personal. Ridhi finds immense inspiration in her mother and aunt, both of whom come from strong fashion backgrounds. Their influence, guidance, and creative sensibilities continue to be a pillar of strength for the brand. “Growing up, I was always surrounded by fashion. Watching my mom and aunt work relentlessly in this industry made me realise that it isn’t just about creativity—it’s about resilience, passion, and vision,” says Ridhi. With a strong business foundation and a creative instinct, she quickly carved a niche for herself in the competitive world of Indian fashion. Today, Ridhi Mehra is proudly driven by a powerful collective of women across its teams—from design and production to leadership and creative direction. Ridhi continues to carry that spirit forward by actively supporting and uplifting more women within the fashion industry, creating space for collaboration, growth, and representation. She was also among the first in her genre to recognize the power of social media, using platforms like Instagram to connect directly with a global audience. “It helped me build the right product for the right audience,” she recalls. That foresight helped turn Ridhi Mehra into one of the most sought-after labels in the couture space. Having launched over 18 collections and counting, her work has graced major fashion weeks, been recognised by institutions like FICCI, and worn by women across the world—from brides to celebrities to young girls looking to connect with their heritage. But at her core, Ridhi is driven by a simple yet powerful purpose: to make every woman feel seen, strong, and beautiful in her own skin—through design, through storytelling, and through style that endures.
Our Philosophy
At its heart, Ridhi Mehra stands for more than just couture. It stands for connection—between the youth and their roots, between heritage and modernity. The brand was born from a desire to make traditional Indian craftsmanship meaningful and accessible to the new generation. Each design invites today’s woman to embrace her culture without compromising her individuality. Whether it's a bridal lehenga or a pre-draped saree, the label makes it effortless for women across generations to wear Indian fashion with pride, confidence, and comfort.
Ridhi Mehra is also rooted in inclusivity—designing with all women in mind, just as they are. The silhouettes are crafted to empower, to flatter, and to celebrate individuality. At a time when fast fashion often disconnects us from our cultural identity, Ridhi Mehra offers a graceful rebellion: timeless pieces that honour the past, reflect the present, and inspire the future.
