After graduating from Nift and the School of Management at the University of Nottingham, Delhi-based designer, Ridhi Mehra started her eponymous label in December 2012.
Ridhi follows a minimalist yet effective design philosophy, working with solid colors and floral embroidery. She has brought together western influences to Indian garments, thus creating her signature contemporary Indian wear, such as her part line of embroidered crop tops which was a runway success.
The label has launched 9 collections till date- Demure Chic, Ambrosia, Indigo Ora, Mystical Nuit, A Mirror Affair, Prism, The Blooming Tales, Elixir & Arcadia to critical acclaim & commercial success.
Debuting with Demure Chic, Ridhi introduced the industry to Indian Jumpsuits. From then, each subsequent selection been a journey into an array of fresh looks- whether it was the 'Sheesh Mahal' inspired A Mirror Affair or the illuminated night sky inspired Mystical Nuit! Taking inspiration from beauty in her surroundings, Ridhi has showcased collections which have been lauded by the industry and her ever-growing loyal patrons.
The label's collections have been featured in reputed magazines like Vogue, Elle, Grazia,Harper's Bazar, Harper's Bazar Bride, Verve, Wedding Vows, Conde Nast Traveller etc., and newspapers like the Hindustan Times, Times of India, Midday, Deccan Chronicle and innumerable fashion and celebrity blogs and websites. The label is favorite amongst Bollywood's elite having been worn by Sonam Kapoor, Kareena Kapoor, Deepika Padukone, Sonakshi Sinha, Alia Bhatt, Priyanka Chopra, Anushka Sharma, Parineeti Chopra, Madhuri Dixit and much more.
Not one to rest on her laurels, Ridhi has recently launched her own range of footwear and bags.