Presenting Nooreza - A celebration edit in its truest essence, marking a glorious decade in the Label Ridhi Mehra journey.
With grandeur at its superlative finest and glamour that's transcendental and transfixing, Nooreza is also our first-ever bridal couture collection, the grandest by far, standing tall as a milestone in itself.
This collection is a stroll down memory lane, with showstopping styles from the time reimagined with a contemporary touch.
It's a gift that commemorates a timeline of hopes, dreams, struggles and achievements in all its glory.
An illustrative colour scheme steals the show in Nooreza with hues ranging from sublime ivory to decadent champagne, brilliant yellows and fuchsia, with tones of radiant reds and intense shades of royal blue.
As customary to the label, rich fabrics, namely tule, organza, georgette and chiffon have been predominately used to craft charismatic styles.
A multitude of threadwork has been employed to bring out the traditional appeal to its finest. From multicoloured thread hand embroidery with jewelled enhancements to bright monotone pastel hand embroidery with organza embroidered 3D work and gota appliqué thread work, every piece is adorned intricately with a thoughtful blend of artisanal excellence. Pearls, crystals, and sequins along with the classic resham, dori, beads, cutdana, gota, and zari work feature throughout the collection.
From lush elaborate lehengas, the sensual drapes, prim and poised sarees to gorgeous jumpsuits and much more, Nooreza is a heartfelt depiction of life coming full circle, in the most gratifying fashion possible.
Here's to a fulfilling decade of Label Ridhi Mehra, gone by and many more to come!
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